Talk CONFIDENTLY - Every sensible dealer keeps Sapolio in stock. Sapolio may cost a trifle more than cheap substitutes, but it outlasts them. Our ancestors left us solid old fur= niture because there were no cheap instalment systems in their days. Talk ECONOMY - Less waste is our greatest national need. Many a dealer buries his profits under the dust in his store, and then vainly tries to keep up his trade by selling cheaper goods. The grocer who keeps dirt down can keep his prices up. Talk FAIR PRICES-The best stores will be your best customers, because they are themselves clean.
It is hard work for them to " reflect a shining countenance." Tell the storekeeper that it is a good rule never to buy goods from a grumbling salesman - his discontent advertises the fact that his wares do not sell readily. Leave despondency and complaints about the weather, dull times and reluctant buyers, to the peddlers of imitations and cheap substitutes. Talk CHEERFULLY - You represent a good article - offer it with a confident smile. The first commandment of social life is: "Be Clean." Self-respect dwells not in dirty houses with careless people. Health, happiness, success largely depend upon it. Talk CLEANLINESS-Constantly keep before those whom you approach the relation which cleanliness bears to Life. A few words of suggestion and of encouragement, meant for those In our direct employ, may interest the wider circle, which Includes 3,500 wholesalers, 21,000 of their salesmen, 150,000 retail dealers, their 300,000 clerks, and the millions of housekeepers who use Sapolio and commend it to their friends. We have many thousands of salesmen directly and Indirectly promoting the sales of Sapolio.
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